Advertising and marketing communicate directly with consumers. Advertising design attracts customers’ attention and generates desire for a product. Marketing uses symbols to specifically identify an object, associate that object with what it represents and use that identity in all public communications. Concentrations in this area focus on the psychology behind imagery, paying attention to the influence of colors.
Environmental Graphic Design (EGD) embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place.
Exhibition and display design involves an audience through the use of graphics, objects, text, sound effects and participatory opportunities.
Successful websites, software programs, computer games and mobile apps need to be accessible, understandable and appealing to their audience.
Motion graphics are pieces of digital footage or animation which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology
Sustainable design (also called environmental design, environmentally sustainable design, environmentally conscious design, etc.) is the philosophy of designing physical objects, the built environment, and services to comply with the principles of social, economic, and ecological sustainability.
Photo manipulation involves transforming or altering a photograph using various methods and techniques to achieve desired results. Some photo manipulations are considered skillful artwork while others are frowned upon as unethical practices, especially when used to deceive the public, such as that used for political propaganda, or to make a product or person look better.